54% of Near-Term Smartphone Purchasers Still Looking to iPhone 4S
Citing "explosive momentum" for both Apple and Samsung, ChangeWave Research today released the results of a new survey of North American smartphone customers showing that over half of those looking to purchase a smartphone over the next 90 days are planning on buying an iPhone 4S. The 54% share of future buying plans held by Apple as of December was down from 65% in September, but easily marked Apple's best performance when measured two months after a new product release after demand has generally slackened considerably.
The late December survey looked at smart phone demand trends going forward, and finds Apple iPhone demand remains incredibly strong more than two months after the iPhone 4S release.
Among respondents planning to buy a new smart phone in the next 90 days, better than one-in-two (54%; down 11-pts) say they'll get an iPhone.
Apple has never dominated smart phone planned buying to this extent more than two months after a major new release.
Samsung has continued its momentum among Android smartphone purchasers, with its share more than doubling to 13% among those looking to purchase a new phone over the next three months.
In analyzing satisfaction of existing smartphone users, Apple continues to lead with 75% of owners saying they are "very satisfied" with their iPhones. The iPhone has ranked in the 70-80% range for nearly the entire history of the device. Among Apple's competitors, Android manufacturers Samsung, HTC, and Motorola all score in the 45-47% satisfaction range while Research in Motion has continued its slide with a new low of 22% of users registering as very satisfied with their BlackBerry devices.
ChangeWave's sample base focuses on professionals and early-adopter consumers, somewhat skewing its data toward higher-end users likely to have greater awareness of the market. But the firm's long history of consistent data gathering offers a look at patterns measured from this pool of users that frequently serves to set trends for the rest of the market.
Popular Stories
Barclays analyst Tom O'Malley and his colleagues recently traveled to Asia to meet with various electronics manufacturers and suppliers. In a research note this week, outlining key takeaways from the trip, the analysts said they have "confirmed" that a fourth-generation iPhone SE with an Apple-designed 5G modem is slated to launch towards the end of the first quarter next year. In line with previo...
AT&T has begun displaying "Turbo" in the iPhone carrier label for customers subscribed to its premium network prioritization service, according to reports on Reddit. The new indicator seems to have started appearing after users updated to iOS 18.1.1, but that could be just coincidence.
Image credit: Reddit user No_Highlight7476
The Turbo feature provides enhanced network performance through ...
Anker today kicked off its big Black Friday sale, which is set to run through December 9. This sale includes notable discounts on portable chargers, USB-C hubs, cables, and more.
Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
There are a few bonus offers during this event as ...
We're officially just one week away from Black Friday, which will take place on Friday, November 29 in 2024. As always, this week is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 29 through Monday, December 2 in many countries, including the U.S., Canada, Australia, France, Germany, Italy, Spain, the U.K., and others. During the event, customers can get an Apple gift card with the purchase of an eligible product.
In the U.S., for instance, Apple is including gift ...
Apple has partnered with select merchants to offer Apple Card users three percent Daily Cash back on their purchases, and two new companies were added to the partner list today. When purchasing goods and services from Booking.com and ChargePoint, Apple Card users will now get more cash back.
Booking.com is a site for reserving flights, cars, cruises, and hotels, while ChargePoint sells...
Amazon today has knocked the price off of multiple M3 MacBook Air models, with as much as $300 off select computers. Prices start at $849.00 for the 13-inch M3 MacBook Air (16GB RAM/256GB), and also include multiple 15-inch models as well.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site ...
Apple today released iOS 18.1.1 and iPadOS 18.1.1, minor updates to the iOS 18 and iPadOS 18 operating systems that debuted earlier in September. iOS 18.1.1 and iPadOS 18.1.1 come three weeks after the launch of iOS 18.1.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iOS 17.7.2 for...
